4 Steps to Market Pilates Classes During the Holiday Season

By [http://ezinearticles.com/?expert=Kylie_Saunder]Kylie Saunder
It doesn't matter what holiday season it is; summer holidays, end of year or public holidays. Any holiday season for Pilates business owners is challenging! Your client numbers drop off a bit because they're busy socializing and they're saving money for presents. Phone and email enquiries are decreasing daily. Your staff are looking forward to a well-deserved holiday. And you're ready for a break from teaching and running your business.
But, you can't relax because your cash-flow is looking unhealthy and the client bookings (or lack of them!) are making you feel anxious and frustrated.
So what can you do to turn this around? After all, you didn't establish a Pilates business to spend all your time feeling stressed out! Here are 4 proven Steps to keep your Studio busy.
Step 1: Realize that any holiday period is a marketing opportunity
Sometimes it's all too easy to slip into the, "This time of year is going to be slow so there's not much point marketing" mindset. But are you 100% absolutely sure that all your prospective and current clients will be "down for the count"?
If you're not 100% certain, then you must keep marketing your Studio over this period.
Step 2: Set up incentives for clients to come into your Studio now
Take some time and consider what you can offer your prospective and current clients as an added bonus for them paying now.
Why not offer a discount on classes booked and paid for in full?
Or consider providing small gifts with each purchase of classes.
Step 3: Change your Mindset
Get prepared mentally for different results than you had during the last holiday period. Don't assume that this holiday period will always be quiet for your Studio! If you're prepared to market your Studio differently to last year, you will achieve different results
Step 4: Let people know you're open for business
If your Studio is going to be open over holiday period, make sure you tell everyone! Send out eNewsletters, keep your Social Media pages updated and remind your prospective and existing clients why they need to come in for a class.
On the other hand, if you're using this time to take a break, let them know when you're re-opening and encourage them to book in to for when you return.
Use these 4 proven marketing strategies and start to enjoy the approaching holiday's once again!
Kylie Saunder works with Pilates and Yoga Studio owners who want to create a profitable business that has fully booked classes. She does this by taking them through a step-by-step process that teaches them how to consistently grow their Studio, whilst creating the lifestyle they want. Visit her website at http://pilatesyogabiz.com and download her FREE Book "Discover the 7 secrets to building a successful and thriving Pilates or Yoga Studio" and receive her weekly eNewsletter - Biz Booster.
Article Source: [http://EzineArticles.com/?4-Steps-to-Market-Pilates-Classes-During-the-Holiday-Season&id=6698868] 4 Steps to Market Pilates Classes During the Holiday Season